Design & Direction

A selection of work from LoopNet's "In the Loop" marketing campaign. This multichannel campaign was carried throughout digital ads, email, brochures, signage, and a variety of gifting items. I created multiple visual directions and oversaw the application of designs that told the story of client possibilities and success with LoopNet.

A selection of work from LoopNet's "In the Loop" marketing campaign. This multichannel campaign was carried throughout digital ads, email, brochures, signage, and a variety of gifting items. I created multiple visual directions and oversaw the application of designs that told the story of client possibilities and success with LoopNet.

A selection of work from LoopNet's "In the Loop" marketing campaign. This multichannel campaign was carried throughout digital ads, email, brochures, signage, and a variety of gifting items. I created multiple visual directions and oversaw the application of designs that told the story of client possibilities and success with LoopNet.

Digital ads celebrating and advertising space within the upcoming CoStar campus

I engineered and deployed proprietary AI tools and accompanying templates for the creative team, creating design efficiencies and accelerated campaign time-to-market

I created templates, built out style guides and boundaries, and provided art direction for both top-tier custom and more templated digital ads across the entire Property Marketing department. To do this, I balanced LoopNet's brand identity, any client-branded elements and needs, and ensured a visually integrated and knowable experience when navigating LoopNet online.

Art direction and vendor communication for a branded cooler to celebrate LoopNet's 30th anniversary. Illustration and lettering by Christian Taylor.

Select frames from various international ad campaigns from our major accounts, with clients including One World Trade Center, One Times Square, IWG, and CBRE. I designed, art directed, and crafted both brand- and client-centered visual stories to thousands of full campaigns over six years.

I created the visual direction and branding for a new luxury product line. Included here is a catalog spread that I designed, featuring media shoots that I art directed and edited.

I created the visual direction and branding for a new luxury product line. Included here is a catalog spread that I designed, featuring media shoots that I art directed and edited.

Luxury Collection holiday card mailer

Luxury Collection advertisement, including hand lettered title

A portion of a catalog I created to promote a new line of purses. I directed the photo shoot, edited the image, and designed the layout of the final piece.

A variety of web banners and advertisements, all of which were continually updated to reflect new product launches, upcoming holidays, and best sellers.

Description

Multi-channel design and art direction
geared towards a variety of print, digital, direct mail, and social platforms uses. Selected works include display ads, magazine layouts, direct mail pieces, web banners, advertisements, and brochures.